# identity.md

## Organization Overview
- **Company Name:** Simply Northwest
- **Mission:** To help companies and individuals acknowledge and show appreciation for their employees and clients with thoughtful, high-quality gift baskets, local treasures, and one-of-a-kind gifts for any occasion.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in May of 1989 as a home-based gift basket service in the Spokane Valley area.
- **Size and Scale:** The business has experienced significant growth, expanding from a home-based operation to requiring warehouse space and operating a boutique.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to fostering gratitude and appreciation through thoughtfully curated gifts and exceptional service.
- **About Us Link:** https://simplynorthwest.com/pages/about-us

## Operations & Structure
- **Business Model and Operational Approach:** Began as a home-based gift basket service, evolving to include a physical boutique in Spokane Valley. The business specializes in creating gourmet custom gift baskets, offering local treasures, and providing unique gifts for various occasions.
- **Location(s) and Geographic Presence:** Operates a boutique in Spokane Valley, Washington.
- **Key Partnerships and Affiliations:** Details forthcoming.